AMALTUNGA
About MeAmal Tunga
Catalyst
I connect ideas, people and possibilities — and help turn them into something real.
Where it begins
Everything starts with a question.
What if?
Why not?
What are we missing?
Could this be better?
What could this become?
Better questions create better possibilities.
The worldview
The world is changing faster than we're preparing people for it.
The technology is racing ahead. The question is whether people, and the systems around them, can keep pace. My work sits in that gap — helping people and organisations build the capability to thrive in it.
The flagship mission
One Day Smarter
Building human capability for a rapidly changing world.
A global mission helping people build the practical skills, confidence, resilience and judgement needed to navigate life successfully — starting with the formative years of 12–16.
Built for the next generation. Relevant to every generation.
Explore One Day SmarterOpens in a new tabThe portfolio
Different projects. One common thread.
One Day Smarter
Human potential
Building human capability for a rapidly changing world.
e83
Business potential
Turning ideas, opportunities and ambition into meaningful progress.
ILLUME
Creative potential
Original stories and worlds that expand what people believe is possible.
A.M.A.L.
Intellectual potential
Conversations that turn better questions into better thinking.
Every one of them is about the same thing: unlocking potential.
The wider portfolio
Different expressions of the same instinct.
Creative potential
ILLUME Cinematic Universe
An original animated universe of interconnected stories — the characters, worlds and mythology built to draw people in and keep them there.
Through ILLUME, I'm building an independent UK animation studio developing original stories, characters and worlds through storytelling, animation and emerging technology.
Enter the UniverseOpens in a new tabBusiness potential
e83
Ideas are easy. Making them real is the interesting part.
e83 brings strategy, experience and practical thinking to businesses, ventures and opportunities — finding clarity in complexity and turning possibility into progress.
The right question, asked at the right moment, can change everything.
Intellectual potential
The A.M.A.L. Podcast
Ask More. Achieve Lots. Your answer is in the question.
Exploring how better questions unlock better thinking, better conversations and new possibilities. Because everything starts with a question.
Coming Soon
About
The Story
Thirty years got me here. I'm far more interested in what comes next.
Three decades across marketing, retail and e-commerce, technology, strategy and transformation, startups, advisory work and creative production — a career spent turning ideas into things that work.
Across very different worlds, the instinct has remained the same: find the potential, make the connections, and help turn possibility into something real.
Amal Tunga
How I think
I see connections.
Between ideas
Between people
Between problems
Between possibilities
As a dyslexic thinker, I see patterns before words, connections before structure, and possibilities where others see obstacles.
My work is turning those connections into something useful.
What I believe
Potential is everywhere. Most of it goes unrealised.
Better questions create better possibilities.
Technology should increase human agency.
Resilience will be one of the defining capabilities of the next generation.
The future isn't something we should simply wait for. We can help shape it.
The invitation
What are you working on?
If you're building something ambitious, wrestling with a hard question, or trying to unlock potential — in a person, a team, or an idea — I'd like to hear about it.
Start a conversation